Social Media Marketing: Instagram, Twitter, and Other Platforms — Part 4

In our social media marketing series of blog posts, we’ve written about Facebook pages, posts, and messaging. You can see the full series here: Using Facebook to Engage your Nonprofit’s Network Making the Perfect Post on Facebook Facebook Messaging In our final post in this series, we address social media platforms other than Facebook. For each platform, it’s important to take into account the typical…

Social Media Marketing: Facebook Messaging — Part 3

We’ve put together this short guide to help you get the most out of social media marketing. This is the third in a series of posts, and today, we’ll cover how to use Facebook messaging. You can see the other posts here: How to best use your Facebook page How to make the perfect post Messenger increases your accessibility. When people can contact your organization…

Social Media Marketing: Using Facebook to Engage Your Nonprofit’s Network — Part 1

When your nonprofit organization is marketing its events and programs, social media, especially Facebook, can be one of your most effective tools. An average of 68% of Americans use Facebook, which is a much higher rate than Twitter (24%) and Instagram (35%). Three-fourths of these users visit daily and just over half of those check multiple times a day. So, your organization should be using…

Micro-Plans: Marketing with Intention

A comprehensive marketing plan brings together individual plans for marketing communications, internal communications, and stakeholder communications. They may even take into consideration things like search engine optimization, paid vs. organic traffic, and marketing automation platforms. For many organizations, however, developing campaigns at this scale isn’t feasible due to the large investments of time and funding they require. Smaller, micro-campaigns are becoming more commonplace for organizations…