The Differences Between A Business Sale And A Share Sale

The Differences Between A Business Sale And A Share Sale

Whenever someone is discussing buying or selling a business, the term ‘business sale’ will often be used, but in truth, it is often used wrongly. Commercial law defines a business sale as a specific legal process, and often the transaction taking place is not a business sale but a share sale.

A business sale and a share sale are two distinct types of transaction, and each has several legal differences in commercial law, even though once the sale takes place, it has the same outcome. Based on legal advice from the professionals at Fletcher Law, here are some of the differences between business sales and share sales to clarify what this means in practical terms,

Share Sales

The legal owner of a business is the company and whilst that business ownership does not change, with the buying and selling of shares the ownership of the company can change. In certain states, there are advantages to share sales such as no transfer duties to be paid. There are also administrative benefits such as there being no need for new bank accounts to be opened and contracts with employees and suppliers remain in place.

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5 Signals Indicating Your Office Couches Need Professional Cleaning

It could be that, regardless of their condition or appearance, you arrange professional office cleaning for your business’s furniture regularly. This is often the case when a business has many visitors and potential clients coming to its offices. It wants to ensure that their first impressions and view of that business is positive, or at the very least, not diminished due to grubby, stained office furniture.

However, suppose you do not have a regular couch cleaning agreement with professional upholstery cleaners. In that case, it begs the question, at which point do you determine that your office furniture does need attention? If you do it randomly rather than only when you are relocating, the risk is that one or more chairs and couches get stained without you knowing about it, and horror of horrors, a client sees that stain and immediately forms a negative opinion of your business.

Far better than this scenario is to have a checklist that assists you in determining what triggers the need for you to call professional couch cleaners to take care of your upholstered furniture. As for what you have on that checklist, the best option is signs or signals, and when they occur, they tell you it is time to make that call. Here are what we consider the top five of those signals.

Stains And Other Visible Marks

The most obvious of the five signals that tell you your office couch needs cleaning is one you can see with your own eyes, which is staining or marks on the surface of the upholstery. Whether you decide your threshold for this is a single stain or several, you must know that some stains need dealing with quickly as they can become permanent if not removed in time. You could try removing stains yourself, but the best option is to call in the professionals.

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10 Ways To Optimise Your Website’s Content For Voice Search

10 Ways To Optimise Your Website's Content For Voice Search

One thing that everyone who works within SEO knows, is that they can never sit back and relax, because just as they think they may have mastered the optimisation of a website for search engine results, along comes another update, algorithm change, or technological advancement that makes SEO a prime example of the “two steps forward, one step back” scenario.

Such is the pace and frequency of changes within SEO, they can often happen overnight, and there are tales of a business being wiped out in the space of 24 hours due to an overnight Google update, for example. What we are going to discuss is not so dramatic as that, however, it does have a significant impact on how SEO is done, and that is voice search.

As its name suggests, voice search is requesting a search engine search for a query by speaking it rather than typing on a keyboard. Voice search has become more widespread with the advent of mobile internet use, and the introduction of products such as Siri from Apple, Alexa from Amazon, and Google Assistant.

Given all of this, it is important to know how to conduct SEO on your website’s content so that it can rank just as highly, if not higher, for voice searches as it does for text searches. Get this right and you have a huge advantage over your competitors, most of whom will not be undertaking SEO for voice searches. We understand SEO is very complicated, and it is best left to the professionals, such as those from; however, here are ten ways you can optimise content for voice search to gain that aforementioned competitive advantage.

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Pros And Cons For Businesses Of Using Storage Units Vs. Warehouses

Commercial Storage

As a small business owner or entrepreneur, finding the right secure storage solution for your inventory or equipment can be quite tasking. However, you are not without options, and two of the most popular are commercial storage units and warehouses.

Each of them has specific advantages and disadvantages so we thought it would be useful to go through each of their respective pros and cons to help you choose the best one for your business.

Pros And Cons Of Commercial Storage Units

Storage units are individual units that can be rented by businesses for the storage of their inventory or equipment. They come in various sizes and be rented both short-term and long-term.

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7 Awesome Tactics For Divorce Lawyers To Augment Their Digital Marketing Results

7 Awesome Tactics For Divorce Lawyers To Augment Their Digital Marketing Results

For any divorce lawyers reading this who have tried using digital marketing to advance their law firm, but have been underwhelmed by the results, you deserve praise. We say that because the mere fact that you have instigated a digital marketing campaign means that you are already several steps ahead of most other divorce law firms, and that includes much of your local competition.

However, the fact remains that if you are not seeing the results that you want, something has to change. Obviously, without knowing the exact details of what digital marketing tactics or channels you are using we cannot offer you a bespoke solution, nevertheless, we can offer several digital marketing tactics that are proven to work and have worked successfully for divorce lawyers.

Ensure Every Piece Of Content You Publish Is First Class

One of the most important elements of digital marketing is content, however, merely publishing content is not enough. The content you create or had created for you must be exceptional for it to be noticed, consumed, and appreciated by online users, or for the search engines to give it any ranking credit.

Embrace Social Media To Build A Following

Social media might not be to everyone’s liking, and that includes many divorce lawyers, however, if you are to give your online marketing campaign any chance of succeeding, you must have a presence on at least one or two social media platforms. If you do not want to be involved with it yourself, outsource the work, which can be done for a relatively low cost.

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10 Essential Actions For Before, During, And After An Office Relocation

10 Essential Actions For Before, During, And After An Office Relocation

An office relocation is an exciting time for a business, but it can also be a somewhat precarious one as well, especially if the relocation is done without proper planning. Poor planning and preparation, trying to do it on the cheap, failing to use professional Interstate Removalists, and not ensuring that the new premises are ready for the business to move into, are but a few of the many pitfalls that can occur.

Thankfully, most business owners have the good sense to not follow that route and instead try to do all they can to make their office relocation a success. To help facilitate that success, here are 10 actions that you can take if you are considering relocating your business.

#1 Start Planning As Soon As Possible: There are one or two of these actions that have the biggest influence on the success of your relocation, and this is certainly one of them. Planning early and properly from the very day you decide you are relocating all the way through to moving day, will give you a huge advantage.

#2 Put One Person In Charge Of Coordinating Your Relocation: The planning and organisation will work better if you have one person coordinating it all. Choose someone you know is a good communicator and excellent at project planning.

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Top 10 Customer Relationship Management Tools

Top 10 Customer Relationship Management Tools

Whatever the size and type of the business you own or run, you will be keenly aware that some of the most important contributing factors to its success is sales performance how well you treat your customers. Give them great service and not only will they remain customers for life, but they will also recommend your business to others. Do the opposite and treat them poorly you will lose them, and they will spread the word far and wide that your business is one to be avoided.

Creating a positive relationship with customers is undoubtedly a group effort with everyone in your business playing a part, and thankfully there are additional tools and software which can help them all. In particular, Customer Relationship Management (CRM) software allows businesses of all sizes to manage their sales pipeline and customer service effectively with many features that ensure the experience a customer or client has interacting with a business is a positive one.

If you are not yet using CRM software then you are making tasks like sales tracking and communicating with customers more difficult. So, to allow you to choose CRM software and introduce it into your business here are 10 of the best currently available.

Freshworks CRM: This cloud-based CRM software has features that cover sales management, marketing automation, email campaigns, customer communication, and contact organization. There are multiple customizations covering user roles, sales metrics, web forms, and languages. Freshworks also has advanced analytics tools so that each campaign can be fully assessed.

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5 Significant Human Behaviours That Your Web Design Should Focus On

5 Significant Human Behaviours That Your Web Design Should Focus On

For those that know little or care little about web design, it is probable that if asked what a great web design should have, their answer will contain nothing other than “look great”. Of course, every web design should look great, but there is much more to it than that because every web design should have one or more objectives to achieve.

It might be that a website’s primary purpose is to generate email subscribers. Another website could exist to showcase products. The next website’s main priority could be to get prospects to fill out a quotation request. On eCommerce websites, the main task is to sell products via product sales and checkout pages.

You can take those four and probably add another 100 different objectives that a website might have, and it is the web design that is going to play the biggest role in determining whether those objectives are met or not.

You may have spotted from what you have read thus far that almost all the objectives revolve around the person who is visiting the website taking some form of action. It is the user taking action to enter their email address, make a telephone call, fill out a form, or make a purchase. For them to do so, the website, and in particular, the web design elements within it must have had the effect of persuading that visitor to act in a specific way.

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Injunctions – What They Are And Why They Are Granted

Injunctions - What They Are And Why They Are Granted

Injunctions are a legal order that most people are unlikely to ever encounter, but if they are served with one, they need legal help as soon as possible. Injunctions can happen within several scenarios but most commonly they will be used by commercial lawyers within commercial law between two companies, a company against an individual, or an individual against a company.

Injunctions are orders issued by a court that prohibits or commands a specific action, and the objective of that is to prevent another party from suffering harm. One of the most common reasons that an injunction will be sought is to maintain a certain set of circumstances or status quo. An example will be during a dispute between two parties and one of them requests an injunction to prevent the other party from changing, selling, and removing something.

Types Of Injunction

There are essentially four different types of injunction that could be ordered by a court.

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What Are The Best PPC Digital Marketing Platforms?

What Are The Best PPC Digital Marketing Platforms

There are numerous forms of digital marketing available for those who want to promote their business, services or products. Although things like search engine optimisation and social media marketing are becoming increasingly popular, pay per click (PPC) marketing remains a useful stream.

As you might realise, there are numerous PPC marketing platforms out there. In this article I’m going to look closely at some of the most popular, but first, let’s have a quick look at exactly what PPC is.

What is pay per click marketing?

To put it simply, pay per click, or PPC, marketing is a form of digital marketing where you pay for clicks on your advertisements, rather than for impressions. This means that you’re essentially only paying for potential conversions.

Usually, PPC platforms involve some sort of bidding process which allows you to specify how much you’re willing to pay for a click on a certain ad in a certain position. For example, you might be willing to pay $1.00 per click on an ad that appears at the top of the Google search results, as this click is likely to result in a conversion or sale.

What Are The Best PPC Platforms To Use?

As I’ve already noted, there are numerous different PPC platforms out there. Each has its own pros and cons, so it’s important to do your research before selecting one. Some of the options to consider include:

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