Top 10 Customer Relationship Management Tools

Top 10 Customer Relationship Management Tools

Whatever the size and type of the business you own or run, you will be keenly aware that some of the most important contributing factors to its success is sales performance how well you treat your customers. Give them great service and not only will they remain customers for life, but they will also recommend your business to others. Do the opposite and treat them poorly you will lose them, and they will spread the word far and wide that your business is one to be avoided.

Creating a positive relationship with customers is undoubtedly a group effort with everyone in your business playing a part, and thankfully there are additional tools and software which can help them all. In particular, Customer Relationship Management (CRM) software allows businesses of all sizes to manage their sales pipeline and customer service effectively with many features that ensure the experience a customer or client has interacting with a business is a positive one.

If you are not yet using CRM software then you are making tasks like sales tracking and communicating with customers more difficult. So, to allow you to choose CRM software and introduce it into your business here are 10 of the best currently available.

Freshworks CRM: This cloud-based CRM software has features that cover sales management, marketing automation, email campaigns, customer communication, and contact organization. There are multiple customizations covering user roles, sales metrics, web forms, and languages. Freshworks also has advanced analytics tools so that each campaign can be fully assessed.

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The Differences Between A Business Sale And A Share Sale

The Differences Between A Business Sale And A Share Sale

Whenever someone is discussing buying or selling a business, the term ‘business sale’ will often be used, but in truth, it is often used wrongly. Commercial law defines a business sale as a specific legal process, and often the transaction taking place is not a business sale but a share sale.

A business sale and a share sale are two distinct types of transaction, and each has several legal differences in commercial law, even though once the sale takes place, it has the same outcome. To clarify what this means in practical terms, here are some of the differences between business sales and share sales

Share Sales

The legal owner of a business is the company and whilst that business ownership does not change, with the buying and selling of shares the ownership of the company can change. In certain states, there are advantages to share sales such as no transfer duties to be paid. There are also administrative benefits such as there being no need for new bank accounts to be opened and contracts with employees and suppliers remain in place.

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5 Significant Human Behaviours That Your Web Design Should Focus On

5 Significant Human Behaviours That Your Web Design Should Focus On

For those that know little or care little about web design, it is probable that if asked what a great web design should have, their answer will contain nothing other “look great”. Of course, every web design should look great, but there is much more to it than that because every web design should have one or more objectives to achieve.

It might be that a website’s main purpose is to generate email subscribers. Another website could exist to showcase products. The next website’s main priority could be to get prospects to fill out a quotation request. On eCommerce websites, the main task is to sell products via its product sales pages and checkout page.

You can take those four, and probably add another 100 different objectives that a website might have, and it is the web design that is going to play the biggest role in determining whether those objectives are met or not.

One thing you may have spotted from what you have read thus far is that almost all the objectives revolve around the person who is visiting the website taking some form of action. Be it entering their email address, making a telephone call, filling out a form, or making a purchase, it is the user taking action. For them to do so the website, and in particular, the web design elements within it must have had the effect of persuading that visitor to act in a particular way.

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Injunctions – What They Are And Why They Are Granted

Injunctions - What They Are And Why They Are Granted

Injunctions are a legal order that most people are unlikely to ever encounter, but if they are served with one, they need legal help as soon as possible. Injunctions can happen within several scenarios but most commonly they will be used by commercial lawyers within commercial law between two companies, a company against an individual, or an individual against a company.

Injunctions are orders issued by a court that prohibits or commands a specific action, and the objective of that is to prevent another party from suffering harm. One of the most common reasons that an injunction will be sought is to maintain a certain set of circumstances or status quo. An example will be during a dispute between two parties and one of them requests an injunction to prevent the other party from changing, selling, and removing something.

Types Of Injunction

There are essentially four different types of injunction that could be ordered by a court.

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What Are The Best PPC Digital Marketing Platforms?

What Are The Best PPC Digital Marketing Platforms

There are numerous forms of digital marketing available for those who want to promote their business, services or products. Although things like search engine optimisation and social media marketing are becoming increasingly popular, pay per click (PPC) marketing remains a useful stream.

As you might realise, there are numerous PPC marketing platforms out there. In this article I’m going to look closely at some of the most popular, but first, let’s have a quick look at exactly what PPC is.

What is pay per click marketing?

To put it simply, pay per click, or PPC, marketing is a form of digital marketing where you pay for clicks on your advertisements, rather than for impressions. This means that you’re essentially only paying for potential conversions.

Usually, PPC platforms involve some sort of bidding process which allows you to specify how much you’re willing to pay for a click on a certain ad in a certain position. For example, you might be willing to pay $1.00 per click on an ad that appears at the top of the Google search results, as this click is likely to result in a conversion or sale.

What Are The Best PPC Platforms To Use?

As I’ve already noted, there are numerous different PPC platforms out there. Each has its own pros and cons, so it’s important to do your research before selecting one. Some of the options to consider include:

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5 Essential SEO Actions Necessary For Your Website To Rank

5 Essential SEO Actions Necessary For Your Website To Rank

If you wish your real estate company’s website to compete with your competitors for top rankings on Google then you will need a plan in place for SEO. This can often seem like a huge task, and in most cases, it requires expert advice from SEO specialists, such as those over at, however, even they will tell you that you can make great progress with your SEO by ensuring you take actions in 5 distinct areas.

We are not saying that just these 5 actions alone will rocket you to the top of Google, but they provide you with the platform needed to do so. From there you can build upon them and further optimise so that cumulatively they improve your rankings..

Comprehensive Keyword Research

There is little chance of your website ranking for anything if you do not know what you want it to rank for in the first place. Some of those keywords will be obvious to you, but we guarantee you there are dozens, or even hundreds more, that your real estate company’s website has the potential to rank for.

Apart from keyword research tools producing a list of relevant keywords, there are some tools that literally allow you to discover every keyword your competitors are ranking for, and more importantly, how they are optimising for those rankings. With that knowledge, you know what keywords are easy pickings and which might take a bit more effort.

Building A Network Of Backlinks

Backlinks from high-authority websites are like votes of approval, and when Google identifies these, it brings the desired improvements to your website’s ranking a step closer. When building a network of backlinks, the first principle is to go for quality rather than quantity. 20 strong backlinks from well-established websites are worth a lot more than 200 spammy links from one-page link farms, with another critical difference being that they will not harm your rankings either.

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The Parking Lot Facilitation Tool

Group of creative business people having meeting from overhead

Being respectful of your board members’ time and energy is important to retention. The “parking lot” is a useful facilitation tool for keeping your meetings on track and on time. It allows open issues or ideas not on the agenda to be “parked” for discussion at a later time, keeping the meeting on track. But more importantly, it sends a message that everyone’s contributions are important, even if they aren’t on the agenda.

Determine where to keep your parking lot. In person, a whiteboard or flip-chart allows everyone in the room to see the parked items and watch as the list grows. In a virtual meeting, tasking someone to jot items down in a notepad will suffice. Either way, assign a parking lot attendant to write down the items and note their contributor.

During the meeting, add items to the parking lot when the issue or idea arises but doesn’t adhere to the agenda or the conversation is moving off subject. By adding a note to the parking lot, the item will not be forgotten and the contributor can be assured their idea will be addressed at the appropriate time. The meeting facilitator, likely your board chair, will need to take responsibility for keeping the meeting on track but anyone can suggest that an item be added to the parking lot for later discussion.

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Nonprofit Expert Roundup: What is the most important thing to remember when fundraising?

Nonprofit Expert Roundup What is the most important thing to remember when fundraising

Every nonprofit, whether they’re brand new and an established organization, has heard a wide variety of advice when it comes to fundraising. Whether seeking funds from private donors or larger foundations, nonprofit staff and board members have a lot to consider.

All of the information can be overwhelming, so we asked a variety of nonprofit experts, “What is the most important thing to remember when fundraising?”

“I think it’s crucial for all of us in the nonprofit world to remember that when we’re fundraising, we’re not simply asking for money to support our work or our organization. Instead, we are asking people to invest in their community and offering them an opportunity to direct that investment to something meaningful and impactful for them as a member of that community.”
John M

“Have a fundraising and gift acceptance policy, and review it and keep it in mind whenever anyone offers you anything other than straight cash or check with no strings attached. Lots of people try to solve their problems by disguising them as ‘donations’ to trusting nonprofits, who wind up saddled with liabilities instead of assets.”
John G

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Micro-Plans Messaging for the Here and Now

Micro-Plans Messaging for the Here and Now

A comprehensive marketing plan brings together individual plans for marketing communications, internal communications, and stakeholder communications. They may even take into consideration things like search engine optimization, paid vs. organic traffic, and marketing automation platforms. For many organizations, developing campaigns at this scale isn’t feasible in the best of times due to the large investments of time and funding they require.

Smaller, micro-campaigns are a great tool for organizations that want something more easily designed that can be implemented swiftly. These tightly focused campaigns are intended to deliver a specific intention or motive; a perfect option for the here and now.

To frame your plan, start by identifying the business goals you intend to reach through your communications. Beginning with your goals in mind will help you market with intention.

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Creating a Simple Case Statement

Creating a Simple Case Statement

The current state of affairs has us facing and placing large amounts of information. To make sure that your audience isn’t missing important updates from your nonprofit, your messaging needs to be focused and uncomplicated. Not only will this simple framework help you streamline your communications, but it will save you time and frustration as well.

Four Elements of a Simple Case Statement:

1. A problem that is easy to understand

Example: “Hundreds of local children go hungry on the weekends when schools close and their free meal programs aren’t available.”

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