One thing that everyone who works within SEO knows, is that they can never sit back and relax, because just as they think they may have mastered the optimisation of a website for search engine results, along comes another update, algorithm change, or technological advancement that makes SEO a prime example of the “two steps forward, one step back” scenario.
Such is the pace and frequency of changes within SEO, they can often happen overnight, and there are tales of a business being wiped out in the space of 24 hours due to an overnight Google update, for example. What we are going to discuss is not so dramatic as that, however, it does have a significant impact on how SEO is done, and that is voice search.
As its name suggests, voice search is requesting a search engine search for a query by speaking it rather than typing on a keyboard. Voice search has become more widespread with the advent of mobile internet use, and the introduction of products such as Siri from Apple, Alexa from Amazon, and Google Assistant.
Given all of this, it is important to know how to conduct SEO on your website’s content so that it can rank just as highly, if not higher, for voice searches as it does for text searches. Get this right and you have a huge advantage over your competitors, most of whom will not be undertaking SEO for voice searches. We understand SEO is very complicated, and it is best left to the professionals, such as those from northland.com.au; however, here are ten ways you can optimise content for voice search to gain that aforementioned competitive advantage.