Top 10 Customer Relationship Management Tools

Whatever the size and type of the business you own or run, you will be keenly aware that some of the most important contributing factors to its success is sales performance how well you treat your customers. Give them great service and not only will they remain customers for life, but they will also recommend your business to others. Do the opposite and treat them poorly you will lose them, and they will spread the word far and wide that your business is one to be avoided.

Creating a positive relationship with customers is undoubtedly a group effort with everyone in your business playing a part, and thankfully there are additional tools and software which can help them all. In particular, Customer Relationship Management (CRM) software allows businesses of all sizes to manage their sales pipeline and customer service effectively with many features that ensure the experience a customer or client has interacting with a business is a positive one.

If you are not yet using CRM software then you are making tasks like sales tracking and communicating with customers more difficult. So, to allow you to choose CRM software and introduce it into your business here are 10 of the best currently available.

Freshworks CRM: This cloud-based CRM software has features that cover sales management, marketing automation, email campaigns, customer communication, and contact organization. There are multiple customizations covering user roles, sales metrics, web forms, and languages. Freshworks also has advanced analytics tools so that each campaign can be fully assessed.

Pipedrive: The interface that Pipedrive uses is extremely popular with users, with the sales pipeline overview especially useful for those who want to have a quick check on campaigns. Sales and marketing activity can be tracked from the first contact with a customer through to the final transaction and beyond, to future follow-ups.

Hubspot CRM: Many marketers and businesses regard Hubspot as the #1 marketing tool provider due to their having a huge software suite. The fact that their CRM software is free and provides excellent features is another reason it is so popular. Specific features include contact organization, lead management, and workflows which are simple to follow.

Netsuite CRM: Customer information and a history of all communication provide users of Netsuite a means of tracking each lead and customer. Campaign management tools allow for affiliate and partner sales tracking as well as a business’s own sales force’s performance being tracked. CRM: One of the most customizable CRM tools available which make it especially useful to businesses that have multiple departments or teams as they can each set it up to best suit their needs. It can also integrate with other platforms such as Shopify.

vCita: More suited to small and freelancer businesses the appeal of vCita is that, as well as CRM, it also provides many other useful tools including lead capture, invoicing, and diary management.

Pipeliner: As the name suggests this CRM software focuses on the sales pipeline and allows the comprehensive tracking of leads through to customers. It can be customized to suit users, can be used via a mobile app, and comes with a free trial.

Salesforce CRM: Another CRM software that is ideal for small businesses and provides the means for marketing automation, sales tracking, and sales analytics. It can also be integrated with Salesforce’s other sales and marketing platforms.

Zoho CRM: This free software provides any business which uses it a comprehensive suite of tools to support not just sales and marketing, but other operations such as project management, productivity, and customer service. Zoho can integrate with many other marketing tools including email autoresponders.

CRM Creatio: A complete CRM solution that supports marketing, sales, and customer service. These are separated into modules within CRM Creation and can either be used individually by specific teams or used together under one platform. Analytics tools include customer preferences and buying behavior.