Planned Giving – Continuing the Legacy

This month, we have a guest post from Elena Fracchia, a Wealth Advisor for one of CNS’s sponsors, Columbia Bank. The parents of Baby Boomers have often been called “the Greatest Generation” by historians. While their contributions to society are beyond reproach, to the nonprofit community, those Baby Boomers deserve their own place atop great generational achievements, as they largely created the industry of nonprofits. And…

Why Do We Give? Emotional Connections Drive Donating

In 2007, researcher Paul Slovic from the University of Oregon wanted to study why we ignore mass genocide, and he explored ways to help humans care about larger tragedies. In his extensive study on human emotions (source), he referenced and expanded on a study that tested storytelling and measured the impact of different stories. Two Similar, But Different Approaches The first story centered around a…

Getting Ready for #GivingTuesday

Since 2012, the Tuesday after Thanksgiving has been known as #GivingTuesday. This annual day of giving, recognized around the world, serves to bring attention to philanthropy and encourage generosity after the commercialism of Black Friday and Cyber Monday. While many organizations debate the return on investment of #GivingTuesday efforts, it can’t be ignored that donations made on this day are increasing. In 2017, #GivingTuesday donations…

Is your donor the hero of your fundraising story?

By and large, fundraising equates to great storytelling. Stories are how human beings learn and make connections, and studies show information shared through storytelling is better absorbed and evokes more empathy. All too often however, nonprofits make the mistake of confusing fundraising with marketing. Great marketing strategies capture the attention of your target audience; they build people’s confidence in your organization and its services, and…