We’ve put together this short guide to help you get the most out of Facebook marketing. This is the second in a series of posts, and today, we’ll cover how to make the perfect post. You can see our first blog post, which covers how to best use your Facebook page, here.


A good post: Text-only post. You can share basic information, tag other organizations, and even use colorful backgrounds or emojis.

A better post: Nice photo or graphic. Whether you’re sharing photos from your events and programs or using a stock photo, an image will elevate your post. Free stock photos can be found on websites like Unsplash, Pexels, Pikwizard, and Rawpixel. And we love Canva for DIY graphics.

The best post: Short, ≤2min video. Short, engaging videos get the most engagement on Facebook. Consider interviewing your staff, volunteers, or clients; or showcasing your programs and events. Adobe Spark is a free video editing program. The free version will add a watermark at the end, but we’re ok with that!


Incorporate a call to action into your post. Make your goal clear to your followers so they know exactly what you need. To get them to interact with your post, tell them to interact with your post. That’s right, including “LIKE THIS POST” gets more likes! Other calls to action include asking people to share the post, donate now via your website or portal, or register for an event.

Make sure you monitor your page, reply to questions, and thank contributors. Interact with your network and answer any questions that turn up in comments or messages. In your settings, turn on notifications from your page so you know when you get likes, comments, or messages.

You can schedule posts out for any time in the future. This can be a helpful tool when you don’t have consistent time to post on your page. You can make and schedule a batch of posts in advance.

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These are all good examples of good Facebook posts that incorporate the full list from above.

  • Imagery: Use a photo, graphic, or video to get the most engagement!
  • Short, relevant text description: People don’t read much past 50 characters on Facebook, so keeping it short is very important.
  • Call to action: Help your followers help you by providing a call to action.
  • Link to drive action: When you use a photo or video, you should also include a link to a future event, an information page, or a donation portal. Don’t include a call to action without a way to close the loop.

We hope Part 2 in this series has been helpful! In the next CNS newsletter, we’ll discuss how to use Facebook messaging for your page. Make sure you’re subscribed to our mailing list to be notified when the post is up!