Creating a Simple Case Statement

Creating a Simple Case Statement

The current state of affairs has us facing and placing large amounts of information. To make sure that your audience isn’t missing important updates from your nonprofit, your messaging needs to be focused and uncomplicated. Not only will this simple framework help you streamline your communications, but it will save you time and frustration as well.

Four Elements of a Simple Case Statement:

1. A problem that is easy to understand

Example: “Hundreds of local children go hungry on the weekends when schools close and their free meal programs aren’t available.”

Read more